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Company Milestone



Royal Plus Public Company Limited or PLUS

Mr. Phonsaeng Saebe established on 24th March 1998 to distribute electronic equipment. Nevertheless, the business was high in competition while consumption trends were fast-changing. Therefore, in 2011 Mr. Phonsaeng turned to the fruit juice business for exportation as a manufacturer and trader of coconut juice, coconut milk, fruit juice with hairy basil, coffee mixed with coconut milk, milk tea, and vitamin water. And the business was so successful due to high demand in oversea markets.

Nowadays, we are branding and creating more varieties of PLUS product groups Coco Royal is for many types of coconut juice group Nita is for fruit juice with basil seed group; Coco Coff is for coffee mixed with coconut milk group Mabu is for milk tea beverage group, and then C-Boom is for vitamin water group.


Company Milestones


  • - Registered conversion from a Limited Company to a Public Limited Company

    - Increase the registered capital of the Company to 335 million baht and change the par value to 0.50 baht per share

    - Prepared to be listed on the Stock Exchange of Thailand

    - At present, there are 4 production lines with a capacity of 158 million bottles per year



  • - Change the company logo to the new Corporate Brand



  • - The Company was selected as 1 of 5 Intelligent SMEs for the SME Strategy Project by the Department of Industrial Promotion, Ministry of Industry.



  • - The Company has been awarded the Thailand Trust Mark (T-Mark) for exporters of goods and services that meet international quality standards from Department of International Trade Promotion



  • - Increase the registered capital of the company 2 times to a registered capital of 250 million baht



  • - Increase the registered capital of the company 2 times to a registered capital of 150 million baht

    - Adding machinery for the production of aluminum cans

    - Move all production lines of 1st Branch to 2nd Branch



  • - The 2nd manufacturer (2nd Branch) was located at Amphawa, Samut Songkhram province, to increase two more production lines



  • - Develop coconut milk drink and export to countries in Asia



  • - Manufacture and export of fruit juice drinks mixed with basil seeds to countries in Asia

    - Develop and expert of fruit juice drinks mixed with chia seeds



  • - Manufacture and export coconut water beverages as the first product to customers in the United States.



  • - Turned to the business of manufacturing and distribution fruit juice and beverages

    - The 1st manufacturer was established (1st Branch) at Phutthamonthon Sai 5, Samut Sakhon province.



  • - Established Royal Plus Co., Ltd. to conduct business of importing and distributing electronic devices